Privacy Policy


Your Privacy Matters
Our mission is to serve as your most trustworthy supplement source, on your health and wellness journey. When you’re using our services, you’re trusting us with your information; we don’t take this responsibility lightly. We work hard to protect it, pledge to be fully transparent, make it easy to understand so you can be in control.

This Privacy Policy applies when you use our Services (described below). It’s meant to give you an understanding of what information we collect, why we collect it, and how you can have a say in it all by reaching out with requests.

Effective: September 18, 2019

Information we collect
Why we collects data
EU GDPR compliance
How long do we keep data
Sharing your information
Keeping your information secure
Third-party service providers
Links to other sites
Children’s privacy
About this policy

You can use our website in variety of ways, all without signing in or creating an account. For example you can view our most popular supplement rankings, view them all, read individual product reviews, find a supplement by category and/or by goal.

We use your data to provide and improve the Service.

By using the Service, you agree to the collection and use of information in accordance with this policy.

To help you better understand what you’re reading, below are definitions of key terms used in this Privacy Policy and in our Terms of Use (unless otherwise defined); should you have any questions please contact us.

Browser Web Storage
Data Controller
Data Processors (or Service Providers)
Data Subject (or User)
IP address
Non-Personally Identifiable Information (Non-PII)
Personal Information
Referrer URL
Sensitive Personal Information
Server Logs
Unique Identifiers
Information we collect
We collect several different types of information for various purposes to provide and improve our Service.

We want you to understand exactly what types of data and why.

First let’s state what we DO NOT collect. We do not ask or process your:

Race or ethnic origin
Political opinions
Religious or philosophical beliefs
Trade union memberships
Genetic or biometric data
Health or mortality
Sex life or sexual orientation
Personal information

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Information”). Personally identifiable information may include, but is not limited to:

Email address
Cookies and Usage Data
We may use your Personal Information to contact you with newsletters, marketing or promotional materials and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or the instructions provided in any email we send.

Unique identifiers

We may also collect information on how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data for crash reports and system activity.

Cookies & tracking data

We use cookies and similar tracking technologies to track the activity on our Service and we hold certain information. Other tracking technologies that may also be used are beacons, tags and scripts to collect and track information and to improve and analyse our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

Session Cookies: We use these to operate our Service.
Preference Cookies: We use these to remember your preferences and various settings.
Security Cookies. We use these for security purposes.
Why we collect data
We use the collected data for various purposes in the pursuit of building and offering a better service to our visitors.

Here are some ways in which we utilize the data we collect:

To provide and maintain our Service
To notify you about changes to our Service
To allow you to participate in interactive features of our Service when you choose to do so
To communicate with you and/or provide support
To gather analysis or valuable information so that we can improve our Service
To monitor the usage of our Service and measure performance
To detect, prevent and address technical issues
To provide you with news, special offers and general information about other goods, services and events which we offer that are similar to those that you have already purchased or enquired about unless you have opted not to receive such information

EU & EEA General Data Protection Regulation (GDPR)
The purpose of GDPR is to protect the privacy and personal information of residents of the EU.

If you are from the European Union (EU) or the European Economic Area (EEA), our legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect it.

We may process your Personal Information because:

We need to perform a contract with you
You have given us permission to do so
The processing is in our legitimate interests and it is not overridden by your rights
To comply with the law
We do not use Personal Information to make automated decision.

Your rights under GDPR
As a resident of the European Economic Area (EEA), you have certain data protection rights. we aim to take reasonable steps to allow you to correct, amend, delete or limit the use of your Personal Data.

If you wish to be informed about what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

The right to access, update or delete the information we have on you: Whenever made possible, you can access, update or request deletion of your Personal Data directly within your account settings section. If you are unable to perform these actions yourself, please contact us to assist you.
The right of rectification: You have the right to have your information rectified if that information is inaccurate or incomplete.
The right to object: You have the right to object to our processing of your Personal Data.
The right of restriction: You have the right to request that we restrict the processing of your personal information.
The right to data portability: You have the right to be provided with a copy of the information we have on you in a structured, machine-readable and commonly used format.
The right to withdraw consent: You also have the right to withdraw your consent at any time where we rely on your consent to process your personal information.
Please note that we may ask you to verify your identity before responding to such requests.

You have the right to complain to a Data Protection Authority about our collection and use of your Personal Data. For more information, please contact your local data protection authority in the European Economic Area (EEA).

Ahead you’ll learn more about exactly how your Personal Data is handled, as far as retention and transfer.

How long does we keep data
Other than Personally Identifiable comments on our posts, e-mail address or name you shared with us during subscribing, and information of our contributors and editors, we don’t really store any data personally. Most of it is done through services we use like Google Analytics and Aweber.

We will retain your Personal Information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your Personal Information to the extent necessary to comply with our legal obligations (for example, if we are required to retain your data to comply with applicable laws), resolve disputes and enforce our legal agreements and policies.

We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when this data is used to strengthen the security or to improve the functionality of our Service, or we are legally obligated to retain this data for longer periods.

To be removed from our email list, or to have you comments deleted, or your contributor profile removed, please contact us and we will search for and delete the specific data in question if it is within our capability to do so.

Sharing your information
We don’t share your personal information with companies, organizations, or individuals without your consent. Honestly for the majority of our visitors, all we see is a Google Analytics statistic. Nothing directly personally identifiable.

Your information, including Personal Information, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Information, to United States and process it there. Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

Some examples of personal data sharing
We will take all the steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Information will take place to an organisation or a country unless there are adequate controls in place including the security of your data and other personal information.

Business transaction

If we are nvolved in a merger, acquisition or asset sale, your Personal Information may be transferred. We will provide notice before your data is transferred and becomes subject to a different Privacy Policy.

Disclosure for law enforcement

Under certain circumstances, we may be required to disclose your Personal Information if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).

Legal requirements

We may disclose your Personal Information in the good faith belief that such action is necessary to:

To comply with a legal obligation
To protect and defend our rights or property
To prevent or investigate possible wrongdoing in connection with the Service
To protect the personal safety of users of the Service or the public
To protect against legal liability
It’s worth noting that our goal is to collect as little personally identifiable information from you as possible, as the nature of our service does not depend on having it. The benefit of our service is that you’re able to recieve it for free without the need to disclose much if any of your PII.

Keeping your information secure
The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is guaranteed 100% secure in the long run.

While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

As for our website we take precautionary security measures on the backend and frontend. We also utilize Sucuri Security. Their seal of trust is provided via Sucuri’s Website AntiVirus product. The monitoring service being employed offers you peace of mind that a website is not infected. Basically they set a firewall to protect a site from attacks such:

Denial of Service (DoS)
Cross Site Scripting (XSS)
Remote / Local File Inclusion (RFI/LFI)
SQL Injection (SQLi)
& other Software Vulnerabilities.

“Do not track” signals
Our Policy on the California Online Protection Act (CalOPPA) feature.

We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.

Third-party service providers
We may employ third party companies and individuals to facilitate our Service.

These Service Providers, provide the a specific service on our behalf, perform Service-related services or assist us in analysing how our Service is used.

These third parties have access to your Personal Information only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose. For example AWeber stores your email address and name (if you provided).

We may use third-party Service Providers to monitor and analyse the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google services. Google may use the collected data to contextualise and personalise the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js and dc.js) from sharing information with Google Analytics about visits activity.

Links to other sites
Our Service may contain links to other sites that are not operated by us.

If you click a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit. We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Advertising partners and affiliates
Some of our advertising partners may use cookies and web beacons on our site.

Please see our disclosure page for a full list of advertising partners.

Each of these advertising partners has their own Privacy Policy for their site.

These third-party ad servers or ad networks use technology in their respective advertisements and links that appear on our site and which are sent directly to your browser. They automatically receive your IP address when this occurs. Other technologies (such as cookies, JavaScript, or Web Beacons) may also be used by our site’s third-party ad networks to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on the site.

We have no access to or control over these cookies that are used by third-party advertisers.

Children’s privacy
Our Service is not intended for and does not address anyone under the age of 18.

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers.

About this policy
We may update our Privacy Policy from time to time.

We will notify you of any changes by posting the new Privacy Policy on this page; we will not reduce your riights under this policy without your explicit consent.

If changes are prominent we will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us
If you have any questions about this Privacy Policy, please contact us here

Get in touch by using our Contact Form.